A black Growthland Insight image that has text: A List of 577 Email Spam Trigger Words You Should Avoid in 2023

The Absolute List of 577 Email Spam Trigger Words You Should Steer Clear in 2023

Email spam trigger words. Email marketing is one hell of a powerful tool for businesses, but you’ve got to dodge those pesky spam filters to get your message across. To help you out, we’ve put together this kickass guide full of spam trigger words and phrases you should avoid like the plague. By steering clear of these red flags, you can make sure your message gets through and really resonates with your subscribers.

Luckily for you, you can download the complete list of 577 spam trigger words here and keep it handy for all your future email campaigns.

Trust us; it’ll save you a ton of headache and frustration. So, buckle up, and let’s dive into the nitty-gritty to keep your emails from ending up in the spam abyss.

What makes a cold email good

Subject Lines: Make Them Count, But Keep It Real

The first thing your recipient sees is your subject line, so make sure it grabs their attention without sounding like a sleazy sales pitch. Avoid phrases like “100% free,” “guaranteed,” “exclusive deal,” and anything that sounds too good to be true. Instead, focus on crafting subject lines that accurately represent your content and speak to your audience’s interests.

Personalization: Know Your Audience

One of the keys to avoiding spam filters is to make your emails feel personal and genuine. Use your subscriber’s name when possible and customize your content to match their preferences. This will not only help you avoid spam triggers but will also make your recipients feel valued and more likely to engage with your content.

Watch Your Language: Ditch the Hype

Spam filters are designed to catch emails that use overly salesy language or empty promises. Stay away from phrases like “once in a lifetime,” “limited time offer,” “act now,” and “lowest price.” Instead, communicate your message in a clear, concise, and honest manner.

Keep It Clean: Proper Formatting and Design

Poorly formatted emails with broken links, images, or HTML can trigger spam filters. Take the time to ensure your email is well-designed and easily readable on all devices. Additionally, avoid using excessive capitalization, exclamation points, or brightly colored fonts, as these can make your email appear spammy.

Test, Test, Test: Regularly Check Your Spam Score

Many email marketing platforms offer spam testing tools that can help you identify potential issues with your emails before they hit your subscribers’ inboxes. Regularly testing your emails for spam triggers can help you stay ahead of the game and keep your campaigns running smoothly.

Some of the email spam trigger words you should avoid in 2023

As we told you at the beginning of this article, we’ve provided a list of 577 email spam words that you should avoid. You can get it here. But if you just want to get an overview of the words, we’ve provided some of them below.

In-Your-Face Phrases:

Steer clear of those cheesy, attention-grabbing phrases that just scream “spam.” I’m talking about stuff like:

  • Act now
  • Be your own boss
  • Exclusive deal
  • Time-sensitive
  • Limited time offer

Money Talk:

We all like money, but using financial terms in your emails can get you flagged. So, ditch phrases like:

  • Income
  • Profits
  • Potential earnings
  • Money-back guarantee
  • Financial freedom

The Pressure Cooker:

Urgency and scarcity might sound like good tactics, but they’re spam traps. Watch out for phrases such as:

  • Urgent
  • Deadline
  • Expires
  • Limited supply
  • One-time offer

Hype Train:

Don’t get carried away with exaggeration and hype. Keep it real and avoid phrases like:

  • Breakthrough
  • Life-changing
  • Revolutionary
  • Sensational
  • Miracle

Buzzkill Marketing Words:

Some marketing buzzwords are total spam red flags. Be cautious with words like:

  • Free
  • Discount
  • Bonus
  • Gift
  • Special promotion

Personal Finance Jargon:

Words related to personal finance can land you in hot water, so avoid stuff like:

  • Credit
  • Loans
  • Refinance
  • Bankruptcy
  • Debt

Health and Wellness Hooey:

Health and wellness words can be spam bait too. Ditch phrases like:

  • Weight loss
  • Anti-aging
  • Cure-all
  • Diet
  • Herbal

Online Business Shenanigans:

Don’t get caught up with phrases that scream “online scams” or sketchy business. Avoid stuff like:

  • Make money online
  • Work from home
  • Get rich quick
  • Internet income
  • Online biz opportunity

The Random Spammy Stuff:

Finally, there’s a mixed bag of phrases that can also trigger spam filters. Watch out for:

  • Meet singles
  • Free membership
  • Casino
  • As seen on
  • Compare rates

Don’t be an unethical email marketer

We don’t care who you are or what you’re selling; nobody likes spam. Let us tell you something: if you’re sending out unsolicited emails to people who didn’t ask for them, you’re not only annoying your potential customers but also breaking the law. So, don’t do it.

Now, we know some of you might be thinking, “But hey, what about cold emailing? Isn’t that a legitimate way to reach out to new leads?” And you know what? You’re not wrong. But here’s the thing: cold emailing can be done ethically or unethically. And if you want to build a sustainable business and a loyal customer base, you need to do it right.

It means being transparent about who you are and what you’re offering. Don’t use deceptive subject lines or misleading language to get people to open your emails. That’s just shady.

And here’s another thing to keep in mind: just because someone’s email address is publicly available doesn’t mean you have the right to spam them. That’s like saying that just because someone left their front door unlocked, you can barge in uninvited. It’s not cool, man.

So, here are some signs that your cold email marketing might be crossing into unethical territory: sending mass emails without personalization, using false or misleading information to get people to open your emails, and failing to provide an easy way for people to unsubscribe.

Remember, folks, the goal of email marketing should be to start a conversation with a potential customer, not to annoy them into buying something they don’t want. If you do it right, email marketing can be an effective way to grow your business and build relationships with your customers.


Alright, by avoiding these spam trigger words and phrases, you can keep your emails from taking a nosedive into the spam folder. Instead, focus on creating legit, engaging, and valuable content that your subscribers will dig. Email marketing success is all about delivering the goods, man.

The words and phrases we’ve covered are just the tip of the iceberg. As we told you earlier, we’ve got a killer, comprehensive list of Email Spam Trigger Words you can download for free right here. Arm yourself with knowledge and make your email marketing a powerhouse!

If you need help with growth marketing and growth hacking, contact us today.