Smarter B2B Lead Generation

We are a growth hacking agency focused on B2B lead generation.

In the picture Growthland's lead generation professionals

The Concept

Utilizing growth hacking to generate leads

As growth hackers, we have compiled our most effective B2B lead generation methods into monthly billed service packages. We call this collection of methods Sales Outreach. We harness email, landing pages, and paid advertising to generate new, relevant executive prospects for our customers’ sales teams.

Tools, methods, and AI for lead generation

Our intelligent B2B lead generation is based on the utilization of the latest tools, systems, and AI. However, mere tools are not enough; only real expertise in the most effective combinations of methods guarantees results.

Services packaged according to your goals

In growth hacking, the ultimate goal is growth, which in B2B companies means increasing the lead base. Instead of offering general growth hacking services, we focus our offerings on lead generation.

Cross-industry experience in lead generation

As an agency, we serve many different industry players. Although each industry has its specialties, many things also connect them. These are, for example, measurability, analytics, and planning. In lead generation, these are of the essence.

Project, monthly billing, or based on results

Our mission is to support your lead generation goals. That’s why our service can be purchased as a project, as a monthly service, or based on results. We offer a customized, results-based model after the first month’s results.

Watch A Lead Gen Video Demo

How We Generate B2B Leads

In the video, Growthland’s Creative Director Mikael Hugg presents the methods for B2B lead generation and what results the client can expect from the service.

Watch the video here

How our service works?

Take a step towards smarter lead generation

A seamless and smooth customer experience is essential to us. That’s why we’ve designed our service so that you don’t need technical expertise and don’t need to provide access to your own systems. All the necessary resources for lead generation will come from us.

Does the service fit your needs?

Our lead generation approach is suitable for many, but not all businesses. Our service is ideal for you if your customers are businesses or business decision-makers and you want a steady process for lead generation. We offer both Standard and Plus services.

Book a time for a discovery call

Join us for a complimentary discovery call where we’ll determine if we’re a good fit for each other and explore potential lead generation methods. There’s no obligation or pressure, just a relaxed and informative conversation.

Join the Sales Email Workshop

Getting the lead generation engine up and running takes 4 weeks. During that time, we’ll hold a Sales Email Workshop and customize your landing page to match your brand image.

Track results in real-time

In each monthly service, we offer a dedicated data board that allows you to track key metrics in real-time, including email performance data, website visitor count, advertising effectiveness, and the number of IQL, MQL, and SQL leads.

Book a time for a discovery call

Download the 2023 Lead Generation Email Outreach Playbook

Playbook: Email Outreach Strategies Used by Leading Brands in 2023

We have gathered the most interesting cold email messages used by leading companies in the world for acquiring new customers in 2023.

Download the Playbook here

Benefits

Why should you choose Growthland for lead generation?

Lead generation shouldn’t be haphazard or ad hoc, it should be systematic and planned. Growth hackers are the best choice as lead generation partners because the core of growth hacking is continuous validation and experimentation with new methods for everything that’s done.

Traditional Agencies

Monthly billing. Work not transparent.

$5,000- $10,000 per month

A large number of junior level employees decreases the quality of work

Landing pages need to be purchased separately

Contacts information needs to be purchased separately

Access to the client’s systems is mandatory

Ad budget not included in the price

Long 6-12 month contract terms

Growthland

Scalable, cost-effective, and transparent tracking of results.

$3,490 per month

or approx. $240 / result

Experienced growth hackers and sales professionals lead the customer teams

Conversion-optimized landing page

Up to 250 ICP credits

Access to customer systems is not required

$400 of Google Ads advertising budget / month

Track results in real-time from your data board

Cancel anytime with a 30-day notice

An SDR person will handle responding to messages and managing the prospect

Own Employee

Inefficient, doesn’t scale and the work is not systematic.

>$5,500 per month

The quality of work depends on the skill of the person

Professional landing page design and sales work require their own specialists

Contacts need to be purchased separately

IT expertise is required for the technical management of your own systems

Advertising requires its own employee

As an employer, you are tied to the employee

Services And Pricing

How much does the lead generation cost?

Intelligent, multichannel lead generation produces meaningful results consistently and sustainably. Even at an unscaled level, our Sales Outreach services typically produce the following results:

• On average, 8-15 appointments per month
• Approximately 50-80 conversations are added to the CRM for further processing per month
• About 70% of our 1-to-1 emails are opened and the reply rate is 30% per month
• SEM CPC is approximately $0.50 and reach is about 100K per month

We offer two services for your sales: the original Sales Outreach Standard service and the enhanced Sales Outreach Plus service which includes a landing page, conversion optimization, and paid advertising.

Sales Outreach Standard

For prospecting and lead generation.

$1,540 per month

or approx. $280 / result

Experienced professionals lead the customer teams

Tailored 1-to-1 email system and email account

Custom Hubspot CRM for SDR work

Integrations between systems

Up to 250 ICP credits

1.5-hour Sales Email Workshop

1 Performance meeting at the end of the month

Real-time data board tracking results

Custom domain and domain hosting for a year

2.5 hours of growth consultation / month

A dedicated contact person

Cancel at any time with a 30-day notice

Tailored and conversion-optimized landing page

$400 Google Ads advertising budget / mo

Sales Outreach Plus

Our Sales Outreach Standard service, boosted by a custom landing page and paid advertising.

$3,490 per month

or approx. $240 / result

Experienced professionals lead the customer teams

Tailored 1-to-1 email system and email account

Custom Hubspot CRM for SDR work

Integrations between systems

Up to 250 ICP credits

1.5-hour Sales Email Workshop

1 Performance meeting at the end of the month

Real-time data board tracking results

Custom domain and domain hosting for a year

2.5 hours of growth consultation / month

A dedicated contact person

Cancel at any time with a 30-day notice

Tailored and conversion-optimized landing page

$400 Google Ads advertising budget / mo

Sales Outreach Signature

Your own lead generation team, which is available to you for 75 hours per month.

$12,000 per month

Everything from the Sales Outreach Plus service

Everything you need from growth hacking to advertising, organic moderation, and cold calling

$2,000 of Google Ads advertising budget / mo

Performance meeting twice a month

Up to 1,000 ICP credits

Real-time data board tracking results

Cancel at any time with a 30-day notice

Watch our demo on lead gen

Customer stories

What our customers say about us

We at Molok Ltd are thrilled to be working with such a cheerful and knowledgeable growth marketing agency!

I can warmly recommend Growthland to anyone who wants to get the most out of their advertising budget and also learn about the latest industry trends and changes.

Marianne Kuusisto

Molok Oy

Working with Growthland has been nothing short of excellent.

What I value most about this collaboration is that the Growthland team is genuinely interested in helping us reach our goals and what that means from a marketing perspective. They are highly efficient, fearlessly innovative, and results-driven. Few partners think so profoundly about in-house operations.

Saara Vehoniemi

Inhouse Group Oy

It was really great to work with them, the project progressed smoothly and was completed by the agreed deadline.

We ended up with Growthland through a recommendation, and I must say that Growthland’s professional level was exactly what the recommender had praised.

Tomi Räsänen

Traitspotter Oy

FAQ

Frequently Asked Questions

What is a B2B lead?

A B2B lead is an individual (decision maker) or a company that has expressed interest by providing their contact information for follow-up actions. According to established practice, leads are divided into three levels based on lead quality: Information Qualified Leads (IQL), Marketing Qualified Leads (MQL), and Sales Qualified Leads (SQL).

What is the basis for lead generation?

Lead generation in B2B is based on multi-channel outreach. The goal is to find new, potential business customers, or prospects, using different outreach methods. Although targeting MQLs and SQLs is more appealing, finding IQLs in professional lead generation creates a stronger foundation for consistent inbound sales.

What kind of results does Growthland’s email outreach produce?

At Growthland, our email outreach typically has an open rate of 60-70% and a final response rate of 20-30%. Over 98% of recipients see our emails. However, it is even more important to have systematic follow-up messaging and tracking, as the majority of conversions occur during the follow-up phase.

What is Sales Outreach?

At Growthland, Sales Outreach focuses on scalable multi-channel outreach to business decision-makers while ensuring a personalized and individualized experience. We’ve created a unique suite of tools and technical solutions that enable 1-to-1 contact through cold email, follow-up communication, and digital tracking to happen seamlessly and largely automatically.

How do we generate leads?

At Growthland, our B2B lead generation process relies on semi-automated 1-to-1 email outreach contacts, conversion-optimized landing pages, tracking tools, and paid advertising on search engines and social media. This combination, combined with our decades of B2B lead generation experience, creates a model that works.

What does our real-time data board mean?

Our data-driven approach and focus on results are evident in everything we do. That’s why each of our clients can monitor their lead generation process and results in real-time with our custom data board. We integrate data from email outreach, lead opportunities in the CRM, website visitors, advertising results, and many other interesting data sources into the data board. If your service includes a dedicated SDR sales professional, call data can also be included in the data board.

What are the terms for terminating the partnership agreement?

Our collaborations are on a month-to-month basis and can be terminated at any time with a 30-day notice. The termination notice must be made in writing, such as by email to your Growthland contact person.

Read all FAQs

Download The 2023 Email Outreach Playbook

Playbook: Email Outreach Strategies Used by Leading Brands in 2023.

We have gathered the most interesting cold email messages used by leading companies in the world for acquiring new customers in 2023.

Download the Playbook here