Mikael Hugg

If you’re in the B2B world, it’s essential to know your best customers and how to attract more of them. That’s where creating an Ideal Customer Profile (ICP) comes into play. In this post, we’ll break down the concept of ICP, compare it to a Buyer Persona, and guide you through creating an ICP in […]

Learn how to overcome common challenges, assemble the ideal RevOps team, and follow five essential steps to launch a successful RevOps project. Unlock new growth opportunities and position your business for long-term success in an increasingly competitive market.

Learn how to identify bottlenecks, understand different map types, and leverage insights to transform your customers’ experiences from awareness to advocacy. Set sail on a journey to enhance customer satisfaction and fuel business growth with this essential mapping toolkit.

Clarifying your company’s message and business idea is essential for successful marketing and sales. Today, even small businesses compete globally, so for your company to succeed, your idea and unique selling proposition must be crystal clear within the first few seconds.

Growth hacking is a marketing technique focused on rapid experimentation and data-driven decision-making to achieve sustainable growth. In this blog post, we’ll teach you how to hack your company’s growth like a professional growth hacking agency by following a few key steps. By the end of this post, you’ll have a solid understanding of how

Multi-channel outreach refers to the strategic approach of engaging and interacting with customers, prospects, and stakeholders across multiple platforms and channels. Businesses can create a more cohesive and effective communication strategy that caters to their audience’s diverse needs and preferences by leveraging multiple touchpoints, such as email, social media, content marketing, webinars, and events.

Email spam trigger words. Email marketing is one hell of a powerful tool for businesses, but you’ve got to dodge those pesky spam filters to get your message across. To help you out, we’ve put together this kickass guide full of spam trigger words and phrases you should avoid like the plague. By steering clear

In today’s competitive B2B landscape, generating quality leads is crucial for business success. One proven strategy to attract and convert potential customers is using lead magnets. These resources offer valuable information or tools in exchange for contact information, helping you build your email list and nurture relationships with prospects. In this guide, we’ll explore different

An effective outreach strategy is critical for generating results in B2B sales. By following these five steps, B2B companies can create a comprehensive and effective outreach strategy that drives results and contributes to long-term growth and success.