In this post, we’ll break down the concept of Ideal Customer Profile, compare it to a Buyer Persona, and guide you through creating an ICP in three simple phases.
Learn how to overcome common challenges, assemble the ideal RevOps team, and follow five essential steps to launch a successful RevOps project. Unlock new growth opportunities and position your business for long-term success in an increasingly competitive market.
Revolutionize Your B2B Growth with RevOps: 5 Steps to Get Started Read More »
Learn how to identify bottlenecks, understand different map types, and leverage insights to transform your customers’ experiences from awareness to advocacy. Set sail on a journey to enhance customer satisfaction and fuel business growth with this essential mapping toolkit.
Customer Journey Mapping: Creating B2B Customer Journeys That Deliver Results Read More »
An effective outreach strategy is critical for generating results in B2B sales. By following these five steps, B2B companies can create a comprehensive and effective outreach strategy that drives results and contributes to long-term growth and success.
5 Steps to Building an Effective B2B Outreach Strategy Read More »
Discover the secrets to creating high-converting lead magnets that resonate with your target audience and drive B2B success. Unlock the full potential of lead magnets and transform your marketing strategy with our expert tips and best practices.
High-Performing Lead Magnets: A Comprehensive Guide to Boosting Your B2B Conversions Read More »
This article discusses the But/Therefore model, a communication framework that helps clarify a company’s message and unique selling proposition. The model is a simple way to summarize complex concepts into easily digestible form, making it ideal for email marketing, paid advertising, and landing page design. The article provides examples of how the model can be applied to different businesses and concludes with a blank template for creating But/Therefore sentences.
The Best and Easiest Way to Clarify Your Company’s Message Read More »
Growthland, an Estonian growth marketing agency co-founded by Finnish serial entrepreneur Mikael Hugg, has announced that it will be implementing a four-day workweek trial for the entire month of March 2023. This move is aimed at promoting the well-being and work-life balance of the company’s team members while maintaining their current salaries. During the trial period, employees will work from Monday to Thursday and have Fridays off to rest, recharge, and pursue other interests. Growthland hopes that this will result in higher job satisfaction, lower stress levels, and ultimately, better results for their clients. The company is committed to maintaining the same level of productivity during the trial period and will not expect team members to be available during their time off. The trial is part of Growthland’s ongoing commitment to the well-being of its team members and the pursuit of work-life balance.
Growthland Announces 4-Day Workweek Trial for March 2023 Read More »
As an entrepreneur or CEO of a small or medium-sized enterprise (SME), you know that generating leads is crucial to the success of your business. However, B2B lead generation can be challenging.
B2B Lead Generation Made Simple: A Step-by-Step Guide for SMEs Read More »
Is email outreach dead? Nope. But its effectiveness depends a lot on the way it is done. That’s why I wanted to share our growth hack recipe for better email outreach. When done right, cold email outreach is by far the most effective way to get new B2B clients and do ABM properly.
(7 Steps) Email Outreach Best Practices: Growth hacker’s way for Email Outreach Read More »
