Lead Generation

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The Best and Easiest Way to Clarify Your Company’s Message

This article discusses the But/Therefore model, a communication framework that helps clarify a company’s message and unique selling proposition. The model is a simple way to summarize complex concepts into easily digestible form, making it ideal for email marketing, paid advertising, and landing page design. The article provides examples of how the model can be applied to different businesses and concludes with a blank template for creating But/Therefore sentences.

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