Fractional CMO: Your Key to Accelerated Growth
A fractional Chief Marketing Officer (CMO) enables cost-effective growth and development for your business. Benefit from cross-industry experience and results-oriented actions.
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The Approach
Growth Hacking + RevOps + CMO
Companies thrive best when their marketing leader embodies the mindset of a growth hacker, implements a Revenue Operations (RevOps) framework, and steers the team through actionable strategies. Growthland delivers precisely this.
Our fractional Chief Marketing Officer (CMO) offering is a neatly packaged suite of performance-driven operations, designed to scale flexibly to meet your specific needs.
Whether your objective is to drive growth, enter a new market (Go-To-Market, GTM), or streamline your marketing and sales funnel, we’re ready to assist.
Marketing Audit
Our first step as your fractional CMO is to conduct a thorough marketing audit. This analysis will uncover what has been done so far, how it was achieved, and the toolset used. Based on these insights, we set realistic goals and identify critical success factors.
Marketing Strategy
After the audit, our fractional CMO crafts a marketing strategy centered around RevOps. This strategy aims to streamline collaboration across marketing, sales, and product teams while optimally allocating financial and production resources to meet set goals.
Execution and Results
Once the strategy is in place, we switch to action mode. Our hands-on marketing execution follows the sprint model, a concept borrowed from growth hacking. Each marketing sprint is evaluated based on its results, with the goal of identifying the most effective marketing tactics for optimal outcomes.
The Succession Plan
In certain scenarios, a fractional CMO might be a long-term solution. However, often, the role serves as a stepping stone to enter new markets, fill a temporary gap, or establish a successful marketing blueprint. Regardless of your situation, we commit to helping you identify and train our successor at the end of our engagement.
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4 Reasons to Opt for a Fractional CMO
A fractional CMO is an ideal fit for many businesses. Regardless of whether you need temporary help or sustained assistance, a fractional CMO is a practical and cost-efficient solution.
Cross-Industry Expertise
One of the most substantial benefits of a fractional CMO is the diverse industry experience they bring to the table. They can design a strategy and execute a plan that taps into the most effective methods identified across various sectors.
An External with an Internal Feel
Our fractional CMOs work closely with your teams, participating in meetings and discussions as part of your internal staff. They commit to your company’s goals throughout the assignment as if they were their own.
Launch with Tight Deadlines
A fractional CMO can hit the ground running, even on a tight schedule. While traditional hiring processes can take one to three months, our fractional CMO can be ready to start within a week, depending on availability. The process kicks off with scheduling a meeting.
Pay Only for the Work Done
The cost-efficiency of a fractional CMO comes from the fact that you only pay for the work carried out. Each month, clear objectives are defined, and the required capacity is allocated. Our retainer-based billing reflects this balance of capacity and need.
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Playbook: Email Outreach Strategies Used by Leading Brands in 2023
We have gathered the most interesting cold email messages used by leading companies in the world for acquiring new customers in 2023.
Advantages
Why Choose Growthland?
Growthland merges technical proficiency, commercial acumen, and marketing leadership expertise. As Revenue Operations (RevOps) specialists, we prioritize viewing marketing as a component of a broader picture, ensuring optimal effectiveness.
Traditional Agencies
Often lack proactive actions and can feel detached.
Monthly Cost: €5,000 – €10,000
Growthland CMO
We are proactive and integrate seamlessly into your organization.
Monthly Cost: €3,000 – €5,000
With 30 – 50% weekly capacity.
In-House CMO
The hiring process is lengthy, lacking flexibility according to needs.
Monthly Cost: €7,000
When salary is €4,500 – €5,000 plus additional costs.
Services and Pricing
How Much Does a Fractional CMO Cost?
We have crafted our outsourced fractional CMO service into clear packages. Our pricing is based on the required capacity. You can order a separate marketing audit as a project and then decide on the service purchase.
We also offer work on small marketing projects at a straightforward, fixed hourly rate.
Each of our packages is customized to suit your needs.
Standalone Marketing Audit Project
Assess your current marketing position with our assistance. In the audit, we’ll pinpoint your marketing strengths, weaknesses, and opportunities, covering your main advertising channels and SEO.
€2,500
One-time project. Duration: Approximately 2 weeks.
Fractional CMO as a Service
An outsourced fractional CMO to build or lead your marketing team. Ideal for temporary replacements, Go-To-Market (GTM) strategies, or managing your overall marketing.
€3,000 – €5,000/month
Price based on capacity needs at €1,000 per 10%. Contract duration: 3 – 12 months.
Hourly Billed Marketing Work
Hourly billed marketing is ideally suited for small marketing tasks or, for instance, coaching an existing CMO.
€249/hour
By the time estimate agreed upon in the job order.
Customer Stories
What Our Customers Say About Us
We at Molok Ltd are thrilled to be working with such a cheerful and knowledgeable growth marketing agency!
I can warmly recommend Growthland to anyone who wants to get the most out of their advertising budget and also learn about the latest industry trends and changes.
Marianne Kuusisto
Molok Oy
Working with Growthland has been nothing short of excellent.
What I value most about this collaboration is that the Growthland team is genuinely interested in helping us reach our goals and what that means from a marketing perspective. They are highly efficient, fearlessly innovative, and results-driven. Few partners think so profoundly about in-house operations.
Saara Vehoniemi
Inhouse Group Oy
It was really great to work with them, the project progressed smoothly and was completed by the agreed deadline.
We ended up with Growthland through a recommendation, and I must say that Growthland’s professional level was exactly what the recommender had praised.
Tomi Räsänen
Traitspotter Oy
Download The 2023 Email Outreach Playbook
Playbook: Email Outreach Strategies Used by Leading Brands in 2023.
We have gathered the most interesting cold email messages used by leading companies in the world for acquiring new customers in 2023.