Smarter B2B Lead Generation

Intelligent B2B lead acquisition is based on utilizing the latest tools, systems, and artificial intelligence. However, tools alone are not enough – Expertise in the most effective combination of methods guarantees results.

Case Study

Finaly: A sustainable way to find new customers

Finaly, a company specializing in outsourced financial management, needed a high-quality, partially automated digital system for acquiring new customers. Traditional methods, such as acquiring meetings through phone calls, did not yield the desired results.

The AI-based email system implemented for Finaly currently produces a steady open rate of about 60-70% and a response rate of about 20-30%. In practice, this machinery systematizes the work that B2B salespeople normally do manually. The system is also scalable as needed, so Finaly can now better manage its new customer acquisition and anticipate its growth.

How our service works?

Take a step towards smarter lead generation

A seamless and smooth customer experience is essential to us. That’s why we’ve designed our service so that you don’t need technical expertise and don’t need to provide access to your own systems. All the necessary resources for lead generation will come from us.

Book a time for a discovery call

Join us for a complimentary discovery call where we’ll determine if we’re a good fit for each other and explore potential lead generation methods. There’s no obligation, just a relaxed and informative conversation.

Join the Sales Email Workshop

Getting the lead generation engine up and running takes 4 weeks. During that time, we’ll hold a Sales Email Workshop and customize your landing page to match your brand image.

Track results in real-time

In each monthly service, we offer a dedicated data board that allows you to track key metrics in real-time, including email performance data, website visitor count, advertising effectiveness, and the number of IQL, MQL, and SQL leads.

The pricing for the outreach service is €1500 per month, including all the tools needed for lead acquisition and actions included in the project initiation.

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Intelligent, multi-channel lead acquisition consistently and sustainably yields meaningful results.

Benefits

Why choose Growthland for lead generation?

Lead generation should be systematic and planned. Growth hackers are the best choice as lead generation partners because the core of growth hacking is continuous validation and experimentation with new methods for everything that’s done.

Experienced growth hackers and sales professionals lead the customer teams

Tailored 1-to-1 email system and email account

Integrations between systems

Up to 250 ICP credits

1.5-hour Sales Email Workshop

Real-time data board for tracking results

Custom domain and domain hosting for a year

Cancel at any time with a 30-day notice

Watch A Lead Gen Video Demo

In the video, Growthland’s Creative Director Mikael Hugg presents the methods for B2B lead generation and what results the client can expect from the service.

Watch the video here

FAQ

Frequently Asked Questions

What is a B2B lead?

A B2B lead is an individual (decision maker) or a company that has expressed interest by providing their contact information for follow-up actions. According to established practice, leads are divided into three levels based on lead quality: Information Qualified Leads (IQL), Marketing Qualified Leads (MQL), and Sales Qualified Leads (SQL).

What is our basis for lead generation?

Lead generation in B2B is based on multi-channel outreach. The goal is to find new, potential business customers, or prospects, using different outreach methods. Although targeting MQLs and SQLs is more appealing, finding IQLs in professional lead generation creates a stronger foundation for consistent inbound sales.

What kind of results does Growthland’s email outreach produce?

At Growthland, our email outreach typically has an open rate of 60-70% and a final response rate of 20-30%. Over 98% of recipients see our emails. However, it is even more important to have systematic follow-up messaging and tracking, as the majority of conversions occur during the follow-up phase.

What is Sales Outreach?

At Growthland, Sales Outreach focuses on scalable multi-channel outreach to business decision-makers while ensuring a personalized and individualized experience. We’ve created a unique suite of tools and technical solutions that enable 1-to-1 contact through cold email, follow-up communication, and digital tracking to happen seamlessly and largely automatically.

How do we generate leads?

At Growthland, our B2B lead generation process relies on semi-automated 1-to-1 email outreach contacts, conversion-optimized landing pages, tracking tools, and paid advertising on search engines and social media. This combination, combined with our decades of B2B lead generation experience, creates a model that works.

What does our real-time data board mean?

Our data-driven approach and focus on results are evident in everything we do. That’s why each of our clients can monitor their lead generation process and results in real-time with our custom data board. We integrate data from email outreach, lead opportunities in the CRM, website visitors, advertising results, and many other interesting data sources into the data board. If your service includes a dedicated SDR sales professional, call data can also be included in the data board.

What are the terms for terminating the partnership agreement?

Our collaborations are on a month-to-month basis and can be terminated at any time with a 30-day notice. The termination notice must be made in writing, such as by email to your Growthland contact person.

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